FULL BIOGRAPHY – Arabella Neville-Rolfe for ANRPR
Arabella is an experienced and well-connected freelance PR professional, specialising in theatre, arts
and live entertainment. She is adept at creating clear, concise and punchy press releases, and
intelligent, focussed and strategic PR campaigns.
During her fifteen years in the industry, Arabella has built and nurtured close relationships with arts
and news media both nationally and internationally. She has planned and implemented PR campaigns
for major West End musicals, plays and UK touring productions. She has also worked on a diverse
range of live entertainment and arts projects, including dance and comedy, and multiple shows at the
Edinburgh Fringe Festival. She has also worked on strategy, production and season PR for major
venues, in London and UK-wide.
ABOUT / CREDITS
Arabella started her career at PTA under the legendary Peter Thompson, cutting her teeth on major
West End musicals such as Chicago, Hairspray, Sister Act, Jersey Boys, Love Never Dies, Mamma
Mia! and The Sound of Music, and plays such as Equus, Brief Encounter and Calendar Girls. She joined
Target Live in 2011, where her West End work included 42nd Street, Beautiful Thing, The Boys in the
Band, Made in Dagenham, Twelve Angry Men, Soul Sister, I Can’t Sing, Sinatra, The Pitman
Painters, How the Other Half Loves, Three Days in May and The Height of the Storm.
Arabella was lead publicist on three tours and a West End run of Dirty Dancing – The Classic Story on
Stage.
Arabella was also the lead publicist for Park Theatre from 2015 – 2017, where campaigns include The
Patriotic Traitor, An Audience with Jimmy Savile, Madame Rubinstein, The Gathering Leaves, The Quiet
House, A Clockwork Orange, and The Buskers Opera.
She has extensive experience working on large scale UK tours, with work on shows such as The House
on Cold Hill, La Cage Aux Folles, The Wipers Times, Ray Cooney’s Out of Order, Dead Sheep, Ghost the
Musical, A View from the Bridge, Brave New World, Of Mice and Men and Amelie the Musical.
Other projects, venues and shows at Target Live included Slava’s Snow Show (Southbank
Centre), Queens of Syria (Young Vic), A View from Islington North (Arts Theatre) Requiem for
Aleppo (Sadler’s Wells), Shadowland (Peacock), Dance Umbrella Festival, The Critics’ Circle Theatre
Awards, The Hospital Club (general PR, individual exhibitions in the Gallery, and the h100 creative
power list) and strategic consultancy for Leicester Curve.
Comedy and Edinburgh Festival projects included: Rubberbandits – Continental Fistfight (Soho, Globe
& Edinburgh), Sandi Toksvig – My Valentine (Edinburgh & UK tour), Alexei Sayle (UK tour), Fascinating
Aida – Charm Offensive (RFH, UK tour & Edinburgh 2014), One Man Breaking Bad (Edinburgh 2014),
The Trial of Jane Fonda (Assembly Rooms, Edinburgh 2014), Bath Time (Gilded Balloon, Edinburgh
2013), Boxman Gilded Balloon, Edinburgh 2014), Hitchhiker’s Guide to the Galaxy Radio Show – Live!
(UK tour)
She launched ANRPR in June 2019. Early projects for ANRPR included strategic and in-house
consultancy for the re-launch of Croydon’s Fairfield Halls, the launch of IMMERSIVE LDN, a new West
End venue dedicated to immersive work, where shows included The Great Gatsby and A Christmas
Carol. Other productions include The Permanent Way and Ages of the Moon, both at the Vaults
Theatre, the tour and West End run of Amelie the Musical at The Other Palace, the York and Blenheim
Palace summer seasons of Shakespeare’s Rose Theatre, and Cinderella at Trafalgar Studios – the West
End’s first all-drag pantomime.
During the first 2020 lockdown, she continued to work hard, offering pro bono services to ex and
current clients including Hackney Empire, Park Theatre and Metta Theatre (particularly around ACE
grant success and crowdfunding initiatives). She offered support to a number of others including to
London fringe venue The Hope Theatre, digital fundraising platforms and initiatives such as the
Capsule Theatre and Film Festival, IMMERSIVE LDN’s Hometrap festival, the online gala for children’s
literacy charity Grimm & Co, the ‘We are Human’ campaign from Butterfly Theatre Company, and the
launch of the Help Hub initiative for the new graduate support website, Showcase 2020.
The Great Gatsby re-launched in front of a socially distanced audience at Immersive LDN in October
2020 – one of the first live shows to do so post pandemic. She worked on the first outdoor summer
season for the Watermill Theatre Newbury and then its socially distanced indoor season, including
the filmed production of A Christmas Carol.
She also worked on digital projects such as The Theatre Channel, the Reunited Concert Series created
by theatre discovery platform Thespie, Monday Night at the Apollo (a series of concerts that will be
performed in front of a live audience in the West End, and also live streamed), and the immersive
audio experiences from Darkfield Radio.
Curve Theatre Leicester appointed her as their retained national PR, as they navigated the second
lockdown, including the launch of their two hugely successful streamed productions of Sunset
Boulevard in Concert and The Color Purple in Concert. The Belgrade Theatre in Coventry also retained
her services for national PR consultancy during the UK City of Culture Year.
ANRPR is the retained publicist for Metta Theatre, publicising their work during the pandemic creating
studio album and music videos for new British musicals Cells, The Rhythmics, In the Willows and The
Little Prince, plus the stage premiere of The Rhythmics at Southwark Playhouse in the autumn.
ANRPR launched the West End transfer of Amelie the Musical, one of the first socially distanced shows
to open as the third lockdown lifted, followed by the September re-launch of The Great Gatsby at
Immersive LDN, in its original pre-pandemic format.
She regularly works with TuckShop, a production company specialising in drag performances, and
publicised their first West End season at the Garrick Theatre and will be working on the second all drag
pantomime this Christmas, Dick Whittington at the Phoenix Theatre.
Other projects in 2021 include the launch of new immersive experiential game play attraction in
central London, Monopoly Lifesized; work with immersive theatre company Darkfield, on both their
Darkfield Radio audio experience and new container show Eulogy; the return of Faulty Towers The
Dining Experience; the twentieth anniversary UK tour of the National State Ballet of Siberia in
association with Raymond Gubbay Ltd; and consultancy work with Rose Bruford College of Theatre
and Performance.
Other shows, projects and retained clients for 2022 include the film of La Voix Humaine (currently
available on iPlayer), the UK tour of Spike, shows including La Boheme and The Haunting of Susan A
for The King’s Head Theatre, the Platinum Jubilee celebration concert for Raymond Gubbay Ltd, and
the re-launch of Fairfield Halls post pandemic.
